Why is the testing room so small in such a big gym?

Maybe you have noticed that recently many new large health clubs, whether it is the site area, fitness equipment or decoration style are more and more boutique, and advanced.Compared to the high cost, customers are more concerned about their training environment to bring their sense of enjoyment. Therefore, they have successfully attracted a group of customers who are in pursuit of quality.

A Fitness Club is a place to provide health services, the general image and quality of service are vital to attract customers and maintain customer loyalty. Therefore the club from the beginning of the design of the various areas are very clearly divided, not only to ensure the provision of a full range of functional requirements but also to achieve a confutable, atmospheric. However, one of the most important of a gym to attract new visitors, and retain old customers in the area, but because of the crowded, small space, or simple, single configuration directly affects the overall impression of the club, and even reduces the customer's trust and loyalty to the gym.

This is what is overlooked by most of the health clubs - Body Composition Testing Room

As one of the most important areas of a gym, the fitness room is designed to provide clients with physical testing and health assessments. Moreover, a complete set of body testing processes is an important method to attract new clients to join the club and purchase personal training classes for the first time. However, when the physical testing room has to choose small equipment or reduce the number of equipment because of the small area, it leads to a single type of testing equipment, incomplete test data, and a confusing test process resulting in the inability to provide complete data on the seven necessary tests of [Body Composition], [Body Posture], [Flexibility], [Cardiorespiratory Capacity], [Stability], [Muscular Endurance], and [Muscular Strength]. The result is that the trainer failed to establish a complete training plan for the client, such as: "how to arrange the training steps, how to choose the training techniques, how to express the training process". Rather, they can only repeat the numbers on the [body composition] test form for their clients, or describe the next training direction in a general way, which is naturally unappealing to their clients in terms of the physical testing process and data analysis. What's more, coaches can't fully demonstrate their professional knowledge and skills in such conditions, they can't make demonstration guidance for clients on the spot, not to mention making some immediate improvements in training, which further affects the coach's work effect and client's experience.

With so many flaws in the services of the fitness room, how can clients easily choose to join the club or buy private lessons? In addition, due to space constraints, the conditions in the fitness testing room are hardly able to be adequately improved and maintained, such as poor air circulation, insufficient lighting, and so on. All these will continue to reduce the sense of customer experience and make the original very ceremonial professional services mediocre and bleak.

So what should be done to optimize and improve the existing physical testing room? Let me give several suggestions for reference:

1, optimize the space layout: re-plan the overall layout of the club to maximize the use of space. The physical test area is set up in the location of the club's entrance, if the shop structure has limitations, try to use a semi-open and semi-closed design, which can expand the physical test space, but also maximize the protection of customer privacy.

2, arrange equipment in a proper sequence: In the choice of equipment, priority should be given to equipment that is fully functional and easy to operate. For example, the Yujiu body tester, a device that can simultaneously provide [body composition], [body posture], and [balance] three data products, will reduce the issue of the occupation improving the usage of space, the high-tech atmospheric appearance would also enhance the club standard.

complete the physical testing process: Based on the environment of the physical testing room and the layout of equipment placement, optimize a smooth physical testing process. Try to make it a one-stop service, avoiding repetitive and backward testing paths, saving testing time, meanwhile preparing and paving the way for the sequent interpretation.

3,Once you have an airy, comfortable, and well-equipped testing room, you shall use it as a venue for your club's new promotional clients. For example, cooperating with native health organizations, medical institutions, or businesses running "health testing" activities to attract more potential customers to the club. Through testing, explanation, training program development, and other channels the club attracts public attention. Don't forget to collect customer feedback and analyze data to understand customer needs and opinions then make timely improvements.